How SEO Works and Why SEO is Important?

How SEO Works and Why SEO is Important? SEO SAVVY Lawyer

Here is the step-by-step SEO tutorial you need to put all the theories into practice. In Search Engine Optimization, your site is optimized to be found on the search engine of your choice, whether Google, Bing, Amazon, or YouTube. As a search engine optimization professional, you make sure your site is seen as the top result for users searching for information.

Their algorithm determines the “best” result based on a number of factors, including authority, relevance, loading speed, and more.   (Google, for example, implements over 200 ranking factors in their algorithm.)

When most people think of “search engine optimization”, they think of Google SEO. Because of this, we at SEO SAVVY LAWYER will focus on optimizing your website for Google in this guide. To understand SEO, it’s better to first get to know about paid and organic search results. A search engine result page is divided into two sections: 

  • Organic Search Results
  • Paid  Search Results

Organic Search Results 

In organic search results (sometimes referred to as “natural” results), the results are ranked by merit only. To put it simply, it isn’t possible to pay Google or other search engines in order to rank higher in organic search results.

There are hundreds of ranking factors that are used by search engines to rank organic search results. On the other hand, Google often considers results to be organic results based on their relevance, trustworthiness, and authority.

A higher quality of results can be obtained through organic methods. Later, I will give you more information regarding search engine algorithms. However, what’s important to remember right now is this. When we speak of search engine optimization, we mean ranking your site higher in organic search results. 

Paid Search Results

Essentially, paid search results are ads that appear above or below organic results. Ranking of paid results based on the amount paid to Google.

There is no correlation between organic listings and paid ads. The paid results section is categorized by the amount that advertisers are willing to pay per visitor from a particular set of search results (known as “Pay Per Click Advertising”). In PPC advertising, the ranking or campaign is only temporary, and even the cost of advertising can be quite high. In order to keep ranking in the top searches, you must go for organic optimization of your content that is Search Engine Optimization.

Why SEO is Important?

If you don’t want to through a hefty amount of your earnings on getting temporary ranking then SEO is the answer to all your problems. Search is a major source of traffic. More than half of all internet traffic is generated by Google searches. Combined with traffic from other popular search engines (like Bing, Yahoo, and YouTube), search engines generate 70% of all traffic.

Let’s use an example to illustrate the importance of SEO. Assume you are the owner of a party supply company. Approximately 110,000 people search for “party supplies” every month, according to the Google Keyword Planner. Considering that the first result in Google receives around 20% of the clicks, that’s 22,000 monthly visitors to your site if you rank at the top by advertisement.

Now, let’s put a value on those visitors: how much are they worth? Approximately one dollar per click is spent on advertising that search phrase by the average advertiser. Therefore, the traffic of 22,000 visitors is worth about $22,000 per month.

This is just for that particular search phrase. Having an SEO-friendly website allows you to rank for hundreds (or sometimes thousands) of keywords. The value of search engine traffic is significantly higher in other industries, such as law, real estate, and insurance.

If you rank your website by the organic way, then you may be getting hundreds and thousands of visitors cum clients every month. SEO SAVVY LAWYER can help you in this regard.

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