Top 4 Emerging SEO Trends in Digital Marketing World

Congratulations!!! if you have made it this far. I personally recommend that a newbie to digital marketing or SEO must keep it to the already mentioned SEO tricks. But if you’re ready to get more advanced, this blog is for you. In this blog, I will be discussing the top 4 emerging SEO trends in the Digital Marketing World. So, let’s begin.

Schema Markup

The first emerging SEO trend on our list is Schema Markup. Schema markup's use and ranking on the first page of search results have no correlation, according to a recent study. Those who interpreted this result said: "Schema doesn't work!". You are going to be disappointed if you expect Schema markup to improve your organic rankings.

You should remember that SEO Schema can help you increase organic click-through rates. Despite the lack of ranking boosts, Schema can still help you generate bigger organic traffic.

E-A-T

Over the last few years, Google has increasingly focused on E-A-T (Expertise, Authority, and Trustworthiness). There is one simple reason for this: Google wants its search results to be 100% reliable.

SEO experts are having a heated debate about E-A-T right now. However, for Google to consider your site a trusted authority in your industry, it must have a high E-A-T rating.

For instance, Wikipedia probably has the highest E-A-T ranking on the planet. Thousands of writers and editors contribute to the content (many of whom are experts in their field). In order to improve E-A-T, there is no such thing as a shortcut. Your site will have a hard time establishing E-A-T if you publish generic content by freelancers.

As long as you publish a high-quality piece of content written by respected professionals, your E-A-T will do fine. Additionally, like so many things in SEO, E-A-T is impacted by links. According to Google, PageRank plays a significant role in establishing E-A-T.

Voice Search SEO

Over the last few years, the number of people searching with their voices has increased dramatically. According to Google, nearly half of all adults use this feature daily. Moreover, this SEO trend is growing rapidly.

The most common question I receive when I discuss voice search is: "Why should we optimize for voice search?". I don't even get any visitors to my website, even if I'm #1 in Google Home."

This is an excellent question. How do I respond?

Smart speakers, such as Amazon Alexa, aren't the only devices that can conduct voice searches. In fact, one out of five searches performed on mobile phones is voice searches, according to Search Engine Land. In other words, people are using their voices more and more instead of keyboards. It's affecting mobile as well as desktop searches.

What's the bottom line? In the world of SEO and digital marketing, voice search is one of the most important trends. Publishers will have to devise ways of creating and optimizing content that will cater to voice searches as more people start to use them.

Optimize YouTube Videos

As of recently, YouTube surpassed Facebook in terms of popularity. YouTube is not just a social media hub (like Twitter or Facebook) but is also the world's most popular search engine. In other words, search engine optimization is essential for YouTube rankings.

In addition, Google is now including a greater amount of YouTube videos in its search results, according to Sistrix. Google's search results have included YouTube videos for years. The size of their SERP real estate has grown rapidly in the last 18 months, especially above the fold. The presence on YouTube is, therefore, a must in 2021 for SEO.

If you want to cope up with these 4 emerging SEO trends in the digital world, then give a call to SEO SAVVY LAWYER. Our experts will resolve these issues for you.

6 Super Easy Tips to Optimize Your Content for User Signals

User Signals is the most important aspect of Search Engine Optimization. In this guide, I will tell you about the 6 super easy tips to optimize your content for Users Signals. You should begin by making sure your content matches the search intent of the target keyword. In other words, if your content doesn't fit what someone wants, Google will notice. The following are some other tips you can use to make sure your content is a hit with Google searchers:

  • Your introduction should be straightforward. Rather than saying, "This topic is important as it relates to X, Y, Z, say, "Today, I am going to demonstrate X.".
  • Make sure you include images and graphics. An article with a lot of text isn't as engaging as one with a lot of images. Long-form content is especially dependent on them.
  • Link the contents of your page to external and internal resources. Therefore, readers can learn more about the topics covered in your article without having to return to search engine results.
  • Make your site load faster. Bounce rates are higher on slow-loading sites. According to Pingdom, page load times are directly related to bounce rates.
  • Create super readable content. Font sizes should be large (17px is my personal preference). Lists with bullets may be more effective. Divide your content into neat sections with H2 and H3 subheads.
  • Stay on top of the latest trends. It's been my experience that an update to old content results in a "freshness boost". In addition, users are always looking for new content that matches their current interests.

Optimizing content for Users’ signals is mandatory. It is the User who decides that either content is useful or not. It is recommended that you should give a special focus to the user experience. A professional service like SEO SAVVY LAWYER can help you in this regard.

7 Tips to Get Your Technical SEO in Order Without any Coding Skills

There is a lot to know about technical SEO. Technical SEO is the process of making sure that all of the pages on your website can be easily found and crawled by search engines. Over the past few years, however, technical SEO has expanded to include topics such as website performance, mobile optimization, and many others.

Technical SEO is not something most site owners need to worry about a whole lot. (Especially if your site is powered by WordPress). Nonetheless, technical SEO is not something you should ignore. A single mistake could result in the complete deindexing of your website. Here's a guide to help you get your technical SEO in order without any coding skills.

Use the Google Search Console to verify your website

You can use Google Search Console to monitor the health of your site and its performance on Google. (Fun fact: Bing also offers a version of this tool called Bing Webmaster Tools). In order to access the GSC, you will need to verify that your site is actually yours (Google refers to sites as "Domain Properties").

With that, you'll be able to access a powerful tool that shows you how many people see and click on your site in Google's search results. There's more to it than that. GSC's features include the ability to submit sitemaps directly to Google, see what pages are indexed, and a lot more.

Ensure your URL structure is SEO-friendly

There are a lot of people who don't pay much attention to their URLs. As a result, the URLs look strange. Your site's URLs play a major role in optimizing its search engine results. Make sure that your URLs follow these guidelines:

  • The structure of your URLs is consistent. In this way, Google can categorize your pages. Consider this: if website.com/coffee is your category URL, you need to make sure that any coffee pages would fall under that category: website.com/coffee/french-press. All your URLs can be found at website.com/page-name if you do not use category pages.
  • Your URLs should contain keywords. Don't stuff your keywords. You just need to include your target keyword once in your URL. For instance, website.com/your-keyword.
  • Junk should be avoided. The best ranking in Google tends to be achieved by short URLs.

Now the question is:

Would it be a good idea to change your existing URLs?

The decision is clearly yours. However, I generally recommend leaving URLs in place, even if they're not ideal. Just make all future pages SEO-friendly by creating SEO-friendly URLs.

Make sure the old pages are 301 redirected to new URLs before optimizing old URLs. In the event, the new structure yields similar content on multiple pages, use canonical URLs.

Measure and Optimize for PageSpeed

It's not just users who are annoyed by a slow-loading website. You may also suffer SEO consequences. "Speed Update" was announced by Google in 2018. Due to this update, slow-loading mobile web pages are being penalized.

As a result, Google does not make you guess whether your site is slow. The PageSpeed Insights tool recently received an update. The tool gives you not only a speed rating but also a list of things you can do to make it faster.

Note: If you receive suggestions, you may be able to improve your site's loading speed with a number of WordPress plugins. If not, you may need a developer to manually modify your HTML.

Setup HTTPS

HTTPS-secured websites are given a slight advantage by Google in search results. A majority of first-page results are encrypted with HTTPS, and Google Chrome has started displaying a big warning when you visit an unencrypted site.

If your site isn't secured, I recommend that you do so as soon as possible. When you switch to HTTPS, your pages suddenly have different URLs. Therefore, it is VERY important that all your pages redirect to the same URL.

Most often, I am asked: "Will switching to HTTPS increase my Google rankings?".

I would say, "Possibly".

HTTPS does not seem to play a major role in ranking. The HTTPS protocol is considered a "tiebreaker" by Google. For example, moving to HTTPS could move you to #7 if you rank #8.

Site Architecture and Internal Linking

You don't need to worry about website architecture when your site is brand new and only has 6 pages. But when your site grows to hundreds or even thousands of pages, how you set up your site architecture becomes very important. Organize your pages into categories by creating an organized structure (also known as a "hierarchy"). Next, you should establish internal links from your website to your most important pages.

There you have it. The only other consideration is to ensure that your internal links use keyword-rich anchor text. In other words, if you are linking to a page on your site about car accident claims, don't use anchor text such as "click here". Instead, ensure that your anchor text contains a keyword, such as "car accident claims".

Optimize For Mobile

The goal of mobile optimization has changed from being a "nice to have" to an absolute requirement. It's because Google's algorithm now prioritizes mobile. In other words, Google sees the mobile version of your website as the "main" version.

Consequently, if your site is fast on desktop, but slow on mobile, Google will consider it slow. Your site's mobile usability can be checked in Search Console if you verified your site. You may want to use the “Mobile-Friendly Test” tool from Google if you don't already have one.

You should pay top priority to get your website mobile-friendly if you discover that it isn't. If your mobile search visitors arrive from a mobile device, make sure you don't use "Interstitial Popups." The use of these types of pop-ups can negatively affect your ranking on Google.

Track Results in Google Analytics

When it comes to SEO, how can you know if your efforts are effective? There's a single tool that is largely capable of answering these questions: Google Analytics. Here's how Google Analytics can support your SEO campaigns:

  • It is very easy to track (and visualize) the evolution of organic traffic. Charts might indicate that you are on the right track.
  • There is a way to determine which pages are most popular with search engines. This will allow you to build on what works.
  • You can easily track how website visitors interact with your site with Google Analytics. Your content should meet Google's requirements based on metrics such as bounce rate and pageviews.
  • Plus, Google Analytics even lets you track conversions. This way, you can determine whether the traffic coming from SEO is actually converting into leads and sales.

These 7 tips are worth considering if you want to get your technical SEO in order. If you face any difficulty in handling your technical SEO, you may give a call to SEO SAVVY LAWYERS to do this for you.

8 Tips to Optimize On-page SEO

With on-page SEO, you ensure that Google will find and display your website's pages in search results. In addition, your content needs to be relevant, detailed, and useful to the search phrases you're trying to rank for. Google specifically scans your page for key phrases and words. When Google sees the same term repeated over and over, it says: "This page is definitely related to this keyword!”

That’s why it’s important to use your target keyword on your page without going overboard.

Right now, let's look at on-page optimization for your site.

8 Tips to Optimize On-page SEO

Following are the 8 tips to optimize your On-page SEO

Install Yoast

The Yoast SEO plugin is highly recommended if your site runs on WordPress. What is it, a magic button? Yoast is not a magic button that automatically optimizes your website. Yoast allows you to set up the title and description tags for your page easily. As well as optimizing your site as a whole, it also offers tons of other features. Sites that run on another platform (like Shopify or Wix) typically come bundled with SEO features similar to those found in Yoast.

Use Your Keyword In Your Title Tag

Utilize your keyword in your page title tag as it is the #1 on-page SEO rule. Perhaps you are wondering why this is important? Generally, the title tag is the most important part of your page for on-page optimization. Let's look at it this way. It is your title tag that summarizes the main idea of your page. The use of keywords in your title tag tells Google your page is about the keyword you are using.

Optimize Your Meta Description For Clicks

Meta descriptions aren't nearly as important as title tags. Apparently, Google doesn't pay a lot of attention to your description (or meta keyword) either. What's the point of writing a description? Your description influences the decision of whether or not people should click on your result.

Make sure your description contains your primary keyword. The bolding of the keyword in Google's SERPs makes your site stand out even more.

Use Keywords In Your Content

Your keyword needs to be repeated a few times on your page. So that way, Google will be assured that the page really covers the topic. The first 150 words of your text should contain your keyword. Make sure that the keyword appears multiple times throughout the content.

The main keyword should be used six times in total in your content. Considering that your content contains more than 3,000 words, that's not a high keyword density. It's still useful enough for Google to understand what the content is written about.

It's important to remember that you don't want to use your keyword 100 times on every page. The technique is called "keyword stuffing", and it gets your website penalized if you use it.

So what is the bottom line? Use your main keyword a few times on the page. You don't really have to worry if you go a little over or under. However, if you deliberately stuff keywords into your content, you're actually doing more harm than good.

Use Synonyms and Variations

Throughout your content, you should use synonyms and variations of your target keyword. You can use this to optimize your single page for dozens of keywords. It should come as no surprise if you rank in the top 3 for your targeted term if you include your keyword in the title tag and throughout your content:

LSI Keywords are also important to include... as well as variations of your keyword. (LSI keywords are, simply put, terms that are closely related to the main keywords you are using.)

An example would be helpful, wouldn't it?

Consider the scenario where you have written an article that is optimized around the keyword: "personal injury lawsuit". In your content, you should use variations of that term, like:

  • Personal injury lawyer
  • Personal injury lawsuit procedures
  • Personal injury claims

Tip: Use Bing Suggest and Google Adwords to find variations of your keywords. Enter your keyword in the search bar and see what suggestions come up.

Optimize images

When it comes to images, search engines have a hard time parsing what's inside them unlike in text articles. As a result, they look at the filename, alt text, and title of the image to determine what kind of image it is.

You should be especially concerned about image SEO if you run a site with lots of images. Unless you do this, Google may have difficulty understanding what you are trying to say. Here are some tips on optimizing your images:

  • The first thing you need to do is name your image descriptively. 
  • After that, include a description of your image in the alt text.
  • Don't forget to title your image. 

User Experience

Your webpage can be perfectly optimized for search engine optimization. While you can't directly measure User Experience (which explains why it's hard to measure by major search engines like Google, Bing, and Yahoo), it does indirectly affect your SEO. Users won't share your website if it is difficult to navigate. In fact, without links and shares, your chances of ranking in Google are almost nothing.

Content Quality

There is no escaping the fact that "quality content" is important. This is true. However, high-quality content alone isn't enough, as I explained earlier. The content you create in 2021 needs to be amazing in order to rank.

Also, make sure your website meets the needs of those who search for your keyword. It's exactly the kind of information someone searching for an "SEO audit" would want to know. I covered the majority of the basics of on-page SEO in this section. 

These 8 tips to optimize On-page SEO work for everyone. But, If you want someone professional to take over these tasks then SEO SAVVY LAWYER is just one click away.

5 Examples of High-Quality SEO Friendly Content Creation

Search engine optimization and content go hand in hand. In general, if you post good content on your site, you will rank higher. There are also a lot of factors involved. However, it's a great rule to follow when writing content for search engines. Having said that, here's how to write SEO-friendly content.

Creating High-Quality Blog Content

"Content is king" is usually used to refer to the kind of insanely useful content that is published on blogs. (Not the type of content you'd see on a typical product or service page.)

The fact that you can boost your Google rankings by creating awesome content cannot be denied. HubSpot found that companies that produce content regularly receive 350% more traffic than companies that do not.

To be successful with search engine optimization in the modern age, your site needs to consistently publish amazing content. Anything less will simply not do. WordPress' latest stats reveal that 70 million blog posts are published each month:

This is just WordPress. Other platforms such as Medium, Shopify, and others receive millions of posts daily. So what is the bottom line? It is imperative that your content in 2021 stands out (and ranked). Without that, it will get lost among the million posts that go out every day.

High-Quality Content Examples

The following 5 examples illustrate the kind of high-quality content that will work in 2021.

Complete Lists

Here you can compile a comprehensive list of tips, items, techniques, recipes, etc. These are helpful since you are curating items from a wide variety of sources. This means that instead of having to read one post containing 10 tips and another post containing 20 tips, your content gives people everything they need on a single page.

Step-By-Step Guides

The internet itself has been providing step-by-step instructions for years. However, they can still function extremely well. In other words, you want to be as detailed as possible in each step. In this way, your step-by-step guide will stand out from others available.

Content With Data

In their "Content Trends Report", BuzzSumo examined 100 million posts. In their experience, sharing and linking to content is harder than ever. What's the reason? With so much content being produced since 2015, it's harder than ever to stand out.

Positively, researchers observed that "authoritative content and references still gain links." In other words, content with data is still performing well for search engines. You can learn more about how to start producing original content in this article if you're up for the challenge.

Complete Guides

Guides with complete content look similar to Lists with complete information. There is one big difference between a Complete Guide and a Complete list: you're not necessarily listing a multitude of tips and examples. It is more like you are covering every angle possible on a particular subject.

The actionable strategies are still important. A single page should provide the reader with all the information they need about a topic. This is a great piece of content if you're looking for a huge list of actionable techniques.

Visual Content

Visual Content is the last but not the least example of High-Quality SEO Friendly Content. An industry study found that infographics (a form of visual content) were effective in attracting links. Creating visual content isn't limited to infographics. The resource includes videos, flow charts, screenshots, and more. There is even a combination of different types of visual content, like instructional graphics.

All the above-mentioned 5 examples of High-Quality SEO-friendly content should be incorporated while writing SEO-friendly content. If you find any difficulty in creating SEO- Friendly content then you may reach out to SEO SAVVY LAWYERS and we will bring magic to your content.

Everything You Need to Know About Customer and Keyword Research

In this blog, we will let you know everything about Customer and Keyword research.

Customer and Keyword Research

The purpose of this step is to determine what kind of searches your customers make and the exact words and phrases they use. In this way, your site will rank for words and phrases that customers are searching for every day. Sounds good, doesn't it? This is how it's done.

Customer Research

Those of you who run online businesses probably have a good idea of who their target market is. An individual customer profile (also called a "customer persona"). Researching customer needs doesn't just help you come up with products people want. Additionally, search engine optimization and content marketing rely heavily on it.

Let me explain,

Creating content around topics your customer searches for will help you succeed in SEO. If you do not understand your customer, it is nearly impossible to understand what they look for (more on this later).

Make My Persona, a tool from HubSpot, allows you to find out everything you need to know about your target customers. It provides you with a step-by-step process for developing a customer persona. Your avatar will be complete at the end of the process, allowing you to refer to it many times over. It’s super easy.

Finding Keywords

Now that you have an idea of your customer persona, you can begin researching keywords. Here you can find out what exact words and phrases customers are typing into the search box (search queries).

Generally speaking, keywords tend to fall into two main categories: keywords people use to find what you sell (Product Keywords). Your target audience may also use keywords when they don't specifically wish to purchase what you are selling (Informational Keywords).

An example would be helpful, wouldn't it?

Let’s say that you run an eCommerce website that sells T-shirts. Your bucket of product keywords would be things like:

  • T-shirts free shipping
  • Gym T-shirts
  • T-shirts for tennis

On the other hand, Informational Keywords are things that your audience is interested in when they’re not necessarily searching for T-shirts:

  • T-shirts  tutorials
  • T-shirts styles

To succeed in SEO, you will need to optimize both types of keywords on your website. When your customer searches for your product, the search engine results will point them to your website. Additionally, when your customers look for products and services other than yours, you show up for those too.

Keyword Research Tips

Here are a few tips to help you find keywords.

  • Start by using Google Autocomplete. It's probably no secret that you've noticed this feature already. Google suggests search ideas whenever you start typing something into the search bar. It is a good idea to type in keyword ideas into Google and jot down what comes up.
  • Second, type the words and phrases in Answer The Public. Finding informational keywords is incredibly easy with this free tool. ATP's search function lets you type keywords related to a blog such as "keto diet.".  It will also display questions people ask around that topic.

I found one question, for instance, that asked, "Will the keto diet control cholesterol?" You could write an awesome blog post or create a video about that question.

  • After that, you should use a keyword research tool. Keyword tools allow you to identify how many people search for a particular keyword and how difficult it will be to rank for that term on the first page of Google. You can use them to select the most relevant keywords from your list. It is possible to do keyword research with a million different tools.

The following are a few I recommend you check out:

  • SEMRush
  • KeywordTool.io
  • Keywords Everywhere Extension
  • Moz Keyword Explorer
  • Seed Keywords

But the best all-around free keyword tool is Google’s Keyword Planner.

However, Keyword Planner can be very useful for finding keywords for SEO even though it was designed to help users run Google Adwords campaigns. Enter your perfect product keyword into it, or a keyword that describes your product.

Afterward, you'll receive data regarding that exact phrase (such as the search volume range) along with a list of related keywords. It is a bit frustrating to search across a number of volumes. However, it does provide some indication of how frequently that keyword gets searched for. Alternatively, you can run a Google Ad campaign to obtain more exact search volume data.

It's also possible to use a tool (such as Ahrefs, SEMRush, etc.) that will provide more accurate search volume information. It is generally not a concern to worry about ranges. You can use them to determine the relative search volume for various keywords.

The ranges you receive from the GKP are a good way to figure out which keywords get a lot of searches, and which don't. The final tip for those new to SEO is to focus on long-tail keywords. What's the reason?

This is because long-tail terms are less competitive. The more familiar you become with SEO, the more competitive the keywords will become. Start off with long-tail terms if you're just getting started.

If you don’t want to go through this trouble of creating a customer persona and finding the right keywords, then you can get in touch with the SEO SAVVY LAWYER to help you in this regard.

How SEO Works and Why SEO is Important?

Here is the step-by-step SEO tutorial you need to put all the theories into practice. In Search Engine Optimization, your site is optimized to be found on the search engine of your choice, whether Google, Bing, Amazon, or YouTube. As a search engine optimization professional, you make sure your site is seen as the top result for users searching for information.

Their algorithm determines the "best" result based on a number of factors, including authority, relevance, loading speed, and more.   (Google, for example, implements over 200 ranking factors in their algorithm.)

When most people think of "search engine optimization", they think of Google SEO. Because of this, we at SEO SAVVY LAWYER will focus on optimizing your website for Google in this guide. To understand SEO, it’s better to first get to know about paid and organic search results. A search engine result page is divided into two sections: 

  • Organic Search Results
  • Paid  Search Results

Organic Search Results 

In organic search results (sometimes referred to as "natural" results), the results are ranked by merit only. To put it simply, it isn't possible to pay Google or other search engines in order to rank higher in organic search results.

There are hundreds of ranking factors that are used by search engines to rank organic search results. On the other hand, Google often considers results to be organic results based on their relevance, trustworthiness, and authority.

A higher quality of results can be obtained through organic methods. Later, I will give you more information regarding search engine algorithms. However, what's important to remember right now is this. When we speak of search engine optimization, we mean ranking your site higher in organic search results. 

Paid Search Results

Essentially, paid search results are ads that appear above or below organic results. Ranking of paid results based on the amount paid to Google.

There is no correlation between organic listings and paid ads. The paid results section is categorized by the amount that advertisers are willing to pay per visitor from a particular set of search results (known as "Pay Per Click Advertising"). In PPC advertising, the ranking or campaign is only temporary, and even the cost of advertising can be quite high. In order to keep ranking in the top searches, you must go for organic optimization of your content that is Search Engine Optimization.

Why SEO is Important?

If you don’t want to through a hefty amount of your earnings on getting temporary ranking then SEO is the answer to all your problems. Search is a major source of traffic. More than half of all internet traffic is generated by Google searches. Combined with traffic from other popular search engines (like Bing, Yahoo, and YouTube), search engines generate 70% of all traffic.

Let's use an example to illustrate the importance of SEO. Assume you are the owner of a party supply company. Approximately 110,000 people search for "party supplies" every month, according to the Google Keyword Planner. Considering that the first result in Google receives around 20% of the clicks, that's 22,000 monthly visitors to your site if you rank at the top by advertisement.

Now, let's put a value on those visitors: how much are they worth? Approximately one dollar per click is spent on advertising that search phrase by the average advertiser. Therefore, the traffic of 22,000 visitors is worth about $22,000 per month.

This is just for that particular search phrase. Having an SEO-friendly website allows you to rank for hundreds (or sometimes thousands) of keywords. The value of search engine traffic is significantly higher in other industries, such as law, real estate, and insurance.

If you rank your website by the organic way, then you may be getting hundreds and thousands of visitors cum clients every month. SEO SAVVY LAWYER can help you in this regard.

What Is SEO? And How does the Search Engine Work?

Search Engine Optimization (SEO) aims to bring targeted traffic to a website from organic search engine results. SEO tasks include creating excellent content, optimizing content for specific keywords, and building backlinks for your site.

The basic principle of SEO is to rank higher in the organic section (not paid) in the search engine results. It is valuable to rank for specific keywords because you will get "free" traffic every month to your site.

How does the Search Engine Work?

Now it's time to understand how search engines like Google work. An algorithm works in real-time to present you with what Google (or any other search engine) considers to be the best results based on what you searched for.

The question arises here that How does Google determine what the "best" result is out of its "hundreds of billions" of pages? Since Google searches its "hundreds of billions" of pages to find a set of results that are relevant to your search.

Though Google doesn't publicly disclose what goes into its ranking algorithm, based on filed patents and published statements, we are aware that websites are ranked based on several factors. It’s time to reveal those factors. Those factors include

  • Relevancy
  • Authority
  • Usefulness

Now let’s discuss these factors in detail:

Relevancy

Let's start with relevance. When you search for a "personal injury lawyer," you do not want to find personal injury physicians on the web. For this reason, Google looks primarily for pages that relate closely to your keyword.

It is important to understand, however, that Google does not simply rank the most relevant pages at the top. This is because there are literally thousands (or even millions) of relevant results for each search term.

Google, for example, returns 394, 000,000 results when you search for "personal injury": to order the results so that the best appear at the top, they use all three elements of their algorithm.

Authority

As the name implies, authority is Google's way of determining whether the content is reliable and trustworthy. What is Google's method for determining whether a page is authoritative? In order to determine the authority of a page, they evaluate the number of other pages that link to it. As a general rule, the more links a page has, the higher its ranking. Thus, the more links a page has, the higher it's ranking. In short, more backlinks, higher the ranking

(Google was the first search engine to measure authority via links, and its ability to accomplish this is what sets it apart from older search engines such as Yahoo.)

Usefulness

It is possible for content to be both relevant and authoritative. Google won't want to place that content at the top of the search results if it isn't useful. Google has publicly stated that there is a distinction between "high-quality content" and "useful content."

Suppose you enter "Personal injury blog" into your internet search engine. You will find that the first result you click on ("Result A") was composed by the world's foremost expert on personal injuries. In addition, there are a lot of backlinks to the page from other websites since the content is so good.

However, the content is completely disorganized. Additionally, it is overflowing with jargon that almost nobody understands. Compare that with another result ("Result B"). A relatively new blogger has written this post about personal injury. Additionally, their website doesn't have nearly as many links pointing to it. Nevertheless, their content is categorized into distinct sections. There is also a lot of information that can be understood by anyone.

Well, that page would definitely rank high on a "usefulness scale". Although Result B doesn't have as much trust or authority as Result A, it will still perform well in Google. (Also, this may rank higher than result A.)

According to Google, usefulness is measured largely through "User Experience Signals". We will discuss that later in another article. That is, how users react to search results. When Google sees that a particular search result is well-liked, it will boost its ranking significantly

You can make people love your website if you do it right! Almost all search engines use different signals across the Internet to determine which websites people like best. You can play right into their hands if you make the signals true and not artificial. SEOSAVVYLAWYER can help you in this regard.