Top 4 Emerging SEO Trends in Digital Marketing World

Congratulations!!! if you have made it this far. I personally recommend that a newbie to digital marketing or SEO must keep it to the already mentioned SEO tricks. But if you’re ready to get more advanced, this blog is for you. In this blog, I will be discussing the top 4 emerging SEO trends in the Digital Marketing World. So, let’s begin.

Schema Markup

The first emerging SEO trend on our list is Schema Markup. Schema markup’s use and ranking on the first page of search results have no correlation, according to a recent study. Those who interpreted this result said: “Schema doesn’t work!”. You are going to be disappointed if you expect Schema markup to improve your organic rankings.

You should remember that SEO Schema can help you increase organic click-through rates. Despite the lack of ranking boosts, Schema can still help you generate bigger organic traffic.

E-A-T

Over the last few years, Google has increasingly focused on E-A-T (Expertise, Authority, and Trustworthiness). There is one simple reason for this: Google wants its search results to be 100% reliable.

SEO experts are having a heated debate about E-A-T right now. However, for Google to consider your site a trusted authority in your industry, it must have a high E-A-T rating.

For instance, Wikipedia probably has the highest E-A-T ranking on the planet. Thousands of writers and editors contribute to the content (many of whom are experts in their field). In order to improve E-A-T, there is no such thing as a shortcut. Your site will have a hard time establishing E-A-T if you publish generic content by freelancers.

As long as you publish a high-quality piece of content written by respected professionals, your E-A-T will do fine. Additionally, like so many things in SEO, E-A-T is impacted by links. According to Google, PageRank plays a significant role in establishing E-A-T.

Voice Search SEO

Over the last few years, the number of people searching with their voices has increased dramatically. According to Google, nearly half of all adults use this feature daily. Moreover, this SEO trend is growing rapidly.

The most common question I receive when I discuss voice search is: “Why should we optimize for voice search?”. I don’t even get any visitors to my website, even if I’m #1 in Google Home.”

This is an excellent question. How do I respond?

Smart speakers, such as Amazon Alexa, aren’t the only devices that can conduct voice searches. In fact, one out of five searches performed on mobile phones is voice searches, according to Search Engine Land. In other words, people are using their voices more and more instead of keyboards. It’s affecting mobile as well as desktop searches.

What’s the bottom line? In the world of SEO and digital marketing, voice search is one of the most important trends. Publishers will have to devise ways of creating and optimizing content that will cater to voice searches as more people start to use them.

Optimize YouTube Videos

As of recently, YouTube surpassed Facebook in terms of popularity. YouTube is not just a social media hub (like Twitter or Facebook) but is also the world’s most popular search engine. In other words, search engine optimization is essential for YouTube rankings.

In addition, Google is now including a greater amount of YouTube videos in its search results, according to Sistrix. Google’s search results have included YouTube videos for years. The size of their SERP real estate has grown rapidly in the last 18 months, especially above the fold. The presence on YouTube is, therefore, a must in 2021 for SEO.

If you want to cope up with these 4 emerging SEO trends in the digital world, then give a call to SEO SAVVY LAWYER. Our experts will resolve these issues for you.

6 Super Easy Tips to Optimize Your Content for User Signals

User Signals is the most important aspect of Search Engine Optimization. In this guide, I will tell you about the 6 super easy tips to optimize your content for Users Signals. You should begin by making sure your content matches the search intent of the target keyword. In other words, if your content doesn’t fit what someone wants, Google will notice. The following are some other tips you can use to make sure your content is a hit with Google searchers:

  • Your introduction should be straightforward. Rather than saying, “This topic is important as it relates to X, Y, Z, say, “Today, I am going to demonstrate X.”.
  • Make sure you include images and graphics. An article with a lot of text isn’t as engaging as one with a lot of images. Long-form content is especially dependent on them.
  • Link the contents of your page to external and internal resources. Therefore, readers can learn more about the topics covered in your article without having to return to search engine results.
  • Make your site load faster. Bounce rates are higher on slow-loading sites. According to Pingdom, page load times are directly related to bounce rates.
  • Create super readable content. Font sizes should be large (17px is my personal preference). Lists with bullets may be more effective. Divide your content into neat sections with H2 and H3 subheads.
  • Stay on top of the latest trends. It’s been my experience that an update to old content results in a “freshness boost”. In addition, users are always looking for new content that matches their current interests.

Optimizing content for Users’ signals is mandatory. It is the User who decides that either content is useful or not. It is recommended that you should give a special focus to the user experience. A professional service like SEO SAVVY LAWYER can help you in this regard.

Everything You Need to Know About Link Building

Link building is a crucial part of optimizing search engines. That’s not likely to change anytime soon. With that in mind, here’s everything you need to know about link building.

Link Authority

There is a difference between all links. You will receive more PageRank when you link from a high-authority site than from a small, low-authority site. In order to measure authority properly, you must be familiar with the following methods: 

  • Domain Authority 
  • Page Authority

As a whole, the Domain Authority reflects the authority of the site. Despite the fact that a page might not have a lot of links pointing towards it, domain authority indicates that the website can still be trusted.

The Page Authority describes the significance of a particular webpage. The goal is to have links from authority pages on high-authority websites. Unfortunately, getting these links is extremely hard. Keep the following points in mind while link building.

Focus On Links From Relevant Websites

If you’re going to build links to your website, keep this one rule in mind: “Get links from relevant websites”. As a result, links passing through your website from related sites carry more SEO value than links coming from other sites.

Furthermore, links from relevant websites demonstrate to Google that your site is reliable. It appears really weird if your baking site receives a lot of links from gaming blogs. This is fine if you have a few links from unrelated websites, but if there are too many, it can be problematic.

What are the best ways of getting other websites to link to yours? Let’s examine white hat and black hat SEO before we move on with the techniques.

White Hat vs. Black Hat SEO Techniques

That is one of the things you will notice right away. As a matter of fact, when I started out in SEO in 2009, black hat SEO was SEO. Links were built through shady tactics because they worked. How is today? In recent years, shady link-building tactics are no longer as effective. Furthermore, they cause your website to be completely excluded from Google’s search results.

Because of this, black hat SEO is not recommended. There is no point in taking the risk. How can you tell if something is a white hat or black hat strategy?

  • Examine the “link scheme” list on Google. Occasionally, Google updates its list of things it considers shady.
  • Have you paid for the link? Google’s guidelines always state that paying for a link directly is against the rules.
  • Has the link been “earned”? Was your site linked to because someone felt it was worth linking to? It’s okay for you if that’s the case.

To be clear:

Link building isn’t the only aspect of black hat SEO. Black hat approaches to SEO don’t always involve links (such as doorway pages). Black hat SEO is usually associated with black hat link building, but this is not always the case. So let’s show you some of the white hat link-building strategies I recommend and use.

The Skyscraper Technique

I recommend The Skyscraper Technique to people who are new to SEO and content marketing because it takes a lot of guesswork out of creating content that bloggers and journalists will link to.

This doesn’t mean the process is easy. Not at all. A lot of hard work goes into this approach. It’s relatively easy to create and promote Skyscraper-style content that’s why I recommend starting here. The skyscraper technique is super simple. Here you first have to create content around the most researched phrases and then promote your content by contacting your niche relevant websites and asking them that hey! I have interesting stuff in the same niches. If you like it kindly generate a link to my blog. 

Guest Posting

Link-building through guest posting is highly controversial. Because guest blogging is so easily turned into a black hat method of getting traffic and exposure. A guest post is one of the best ways to get early links to your website and exposure. Now that you’re ready to start guest blogging, here are a few tips:

  • Write guest posts for related websites only. The practice of publishing a large number of guest posts on unrelated sites is a huge red flag.
  • Anchor texts with high keyword density should be avoided. As an alternative, use your brand name as the anchor text.
  • Stay away from scaling. The number of backlinks from guest posts should make up about 5% of your overall backlink profile. Google may take action against you if you go beyond that.

Linkable Assets

An asset that can be linked to is called a linkable asset. “Great content” is only a small part of it. This is because there is already so much “great content” available. You won’t get anyone to link to you if you write yet another “10 Tips for Weight Loss” post. Create content that is geared specifically toward generating links instead. The following are a few examples of Linkable Assets you can create:

  • Market research
  • An article debunking myths
  • Visual guide or resource
  • Free tool
  • A curated list of tips, examples, or resources

Seems like link building is really a tricky job. If you want an expert to get hold of your link buildings to rank you on top of the Google searches then give a call to SEO SAVVY LAWYER.

8 Tips to Optimize On-page SEO

With on-page SEO, you ensure that Google will find and display your website’s pages in search results. In addition, your content needs to be relevant, detailed, and useful to the search phrases you’re trying to rank for. Google specifically scans your page for key phrases and words. When Google sees the same term repeated over and over, it says: “This page is definitely related to this keyword!”

That’s why it’s important to use your target keyword on your page without going overboard.

Right now, let’s look at on-page optimization for your site.

8 Tips to Optimize On-page SEO

Following are the 8 tips to optimize your On-page SEO

Install Yoast

The Yoast SEO plugin is highly recommended if your site runs on WordPress. What is it, a magic button? Yoast is not a magic button that automatically optimizes your website. Yoast allows you to set up the title and description tags for your page easily. As well as optimizing your site as a whole, it also offers tons of other features. Sites that run on another platform (like Shopify or Wix) typically come bundled with SEO features similar to those found in Yoast.

Use Your Keyword In Your Title Tag

Utilize your keyword in your page title tag as it is the #1 on-page SEO rule. Perhaps you are wondering why this is important? Generally, the title tag is the most important part of your page for on-page optimization. Let’s look at it this way. It is your title tag that summarizes the main idea of your page. The use of keywords in your title tag tells Google your page is about the keyword you are using.

Optimize Your Meta Description For Clicks

Meta descriptions aren’t nearly as important as title tags. Apparently, Google doesn’t pay a lot of attention to your description (or meta keyword) either. What’s the point of writing a description? Your description influences the decision of whether or not people should click on your result.

Make sure your description contains your primary keyword. The bolding of the keyword in Google’s SERPs makes your site stand out even more.

Use Keywords In Your Content

Your keyword needs to be repeated a few times on your page. So that way, Google will be assured that the page really covers the topic. The first 150 words of your text should contain your keyword. Make sure that the keyword appears multiple times throughout the content.

The main keyword should be used six times in total in your content. Considering that your content contains more than 3,000 words, that’s not a high keyword density. It’s still useful enough for Google to understand what the content is written about.

It’s important to remember that you don’t want to use your keyword 100 times on every page. The technique is called “keyword stuffing”, and it gets your website penalized if you use it.

So what is the bottom line? Use your main keyword a few times on the page. You don’t really have to worry if you go a little over or under. However, if you deliberately stuff keywords into your content, you’re actually doing more harm than good.

Use Synonyms and Variations

Throughout your content, you should use synonyms and variations of your target keyword. You can use this to optimize your single page for dozens of keywords. It should come as no surprise if you rank in the top 3 for your targeted term if you include your keyword in the title tag and throughout your content:

LSI Keywords are also important to include… as well as variations of your keyword. (LSI keywords are, simply put, terms that are closely related to the main keywords you are using.)

An example would be helpful, wouldn’t it?

Consider the scenario where you have written an article that is optimized around the keyword: “personal injury lawsuit”. In your content, you should use variations of that term, like:

  • Personal injury lawyer
  • Personal injury lawsuit procedures
  • Personal injury claims

Tip: Use Bing Suggest and Google Adwords to find variations of your keywords. Enter your keyword in the search bar and see what suggestions come up.

Optimize images

When it comes to images, search engines have a hard time parsing what’s inside them unlike in text articles. As a result, they look at the filename, alt text, and title of the image to determine what kind of image it is.

You should be especially concerned about image SEO if you run a site with lots of images. Unless you do this, Google may have difficulty understanding what you are trying to say. Here are some tips on optimizing your images:

  • The first thing you need to do is name your image descriptively. 
  • After that, include a description of your image in the alt text.
  • Don’t forget to title your image. 

User Experience

Your webpage can be perfectly optimized for search engine optimization. While you can’t directly measure User Experience (which explains why it’s hard to measure by major search engines like Google, Bing, and Yahoo), it does indirectly affect your SEO. Users won’t share your website if it is difficult to navigate. In fact, without links and shares, your chances of ranking in Google are almost nothing.

Content Quality

There is no escaping the fact that “quality content” is important. This is true. However, high-quality content alone isn’t enough, as I explained earlier. The content you create in 2021 needs to be amazing in order to rank.

Also, make sure your website meets the needs of those who search for your keyword. It’s exactly the kind of information someone searching for an “SEO audit” would want to know. I covered the majority of the basics of on-page SEO in this section. 

These 8 tips to optimize On-page SEO work for everyone. But, If you want someone professional to take over these tasks then SEO SAVVY LAWYER is just one click away.

5 Examples of High-Quality SEO Friendly Content Creation

Search engine optimization and content go hand in hand. In general, if you post good content on your site, you will rank higher. There are also a lot of factors involved. However, it’s a great rule to follow when writing content for search engines. Having said that, here’s how to write SEO-friendly content.

Creating High-Quality Blog Content

“Content is king” is usually used to refer to the kind of insanely useful content that is published on blogs. (Not the type of content you’d see on a typical product or service page.)

The fact that you can boost your Google rankings by creating awesome content cannot be denied. HubSpot found that companies that produce content regularly receive 350% more traffic than companies that do not.

To be successful with search engine optimization in the modern age, your site needs to consistently publish amazing content. Anything less will simply not do. WordPress’ latest stats reveal that 70 million blog posts are published each month:

This is just WordPress. Other platforms such as Medium, Shopify, and others receive millions of posts daily. So what is the bottom line? It is imperative that your content in 2021 stands out (and ranked). Without that, it will get lost among the million posts that go out every day.

High-Quality Content Examples

The following 5 examples illustrate the kind of high-quality content that will work in 2021.

Complete Lists

Here you can compile a comprehensive list of tips, items, techniques, recipes, etc. These are helpful since you are curating items from a wide variety of sources. This means that instead of having to read one post containing 10 tips and another post containing 20 tips, your content gives people everything they need on a single page.

Step-By-Step Guides

The internet itself has been providing step-by-step instructions for years. However, they can still function extremely well. In other words, you want to be as detailed as possible in each step. In this way, your step-by-step guide will stand out from others available.

Content With Data

In their “Content Trends Report”, BuzzSumo examined 100 million posts. In their experience, sharing and linking to content is harder than ever. What’s the reason? With so much content being produced since 2015, it’s harder than ever to stand out.

Positively, researchers observed that “authoritative content and references still gain links.” In other words, content with data is still performing well for search engines. You can learn more about how to start producing original content in this article if you’re up for the challenge.

Complete Guides

Guides with complete content look similar to Lists with complete information. There is one big difference between a Complete Guide and a Complete list: you’re not necessarily listing a multitude of tips and examples. It is more like you are covering every angle possible on a particular subject.

The actionable strategies are still important. A single page should provide the reader with all the information they need about a topic. This is a great piece of content if you’re looking for a huge list of actionable techniques.

Visual Content

Visual Content is the last but not the least example of High-Quality SEO Friendly Content. An industry study found that infographics (a form of visual content) were effective in attracting links. Creating visual content isn’t limited to infographics. The resource includes videos, flow charts, screenshots, and more. There is even a combination of different types of visual content, like instructional graphics.

All the above-mentioned 5 examples of High-Quality SEO-friendly content should be incorporated while writing SEO-friendly content. If you find any difficulty in creating SEO- Friendly content then you may reach out to SEO SAVVY LAWYERS and we will bring magic to your content.