Link building is a crucial part of optimizing search engines. That’s not likely to change anytime soon. With that in mind, here’s everything you need to know about link building.
There is a difference between all links. You will receive more PageRank when you link from a high-authority site than from a small, low-authority site. In order to measure authority properly, you must be familiar with the following methods:
- Domain Authority
- Page Authority
As a whole, the Domain Authority reflects the authority of the site. Despite the fact that a page might not have a lot of links pointing towards it, domain authority indicates that the website can still be trusted.
The Page Authority describes the significance of a particular webpage. The goal is to have links from authority pages on high-authority websites. Unfortunately, getting these links is extremely hard. Keep the following points in mind while link building.
Focus On Links From Relevant Websites
If you’re going to build links to your website, keep this one rule in mind: “Get links from relevant websites”. As a result, links passing through your website from related sites carry more SEO value than links coming from other sites.
Furthermore, links from relevant websites demonstrate to Google that your site is reliable. It appears really weird if your baking site receives a lot of links from gaming blogs. This is fine if you have a few links from unrelated websites, but if there are too many, it can be problematic.
What are the best ways of getting other websites to link to yours? Let’s examine white hat and black hat SEO before we move on with the techniques.
White Hat vs. Black Hat SEO Techniques
That is one of the things you will notice right away. As a matter of fact, when I started out in SEO in 2009, black hat SEO was SEO. Links were built through shady tactics because they worked. How is today? In recent years, shady link-building tactics are no longer as effective. Furthermore, they cause your website to be completely excluded from Google’s search results.
Because of this, black hat SEO is not recommended. There is no point in taking the risk. How can you tell if something is a white hat or black hat strategy?
- Examine the “link scheme” list on Google. Occasionally, Google updates its list of things it considers shady.
- Have you paid for the link? Google’s guidelines always state that paying for a link directly is against the rules.
- Has the link been “earned”? Was your site linked to because someone felt it was worth linking to? It’s okay for you if that’s the case.
To be clear:
Link building isn’t the only aspect of black hat SEO. Black hat approaches to SEO don’t always involve links (such as doorway pages). Black hat SEO is usually associated with black hat link building, but this is not always the case. So let’s show you some of the white hat link-building strategies I recommend and use.
The Skyscraper Technique
I recommend The Skyscraper Technique to people who are new to SEO and content marketing because it takes a lot of guesswork out of creating content that bloggers and journalists will link to.
This doesn’t mean the process is easy. Not at all. A lot of hard work goes into this approach. It’s relatively easy to create and promote Skyscraper-style content that’s why I recommend starting here. The skyscraper technique is super simple. Here you first have to create content around the most researched phrases and then promote your content by contacting your niche relevant websites and asking them that hey! I have interesting stuff in the same niches. If you like it kindly generate a link to my blog.
Link-building through guest posting is highly controversial. Because guest blogging is so easily turned into a black hat method of getting traffic and exposure. A guest post is one of the best ways to get early links to your website and exposure. Now that you’re ready to start guest blogging, here are a few tips:
- Write guest posts for related websites only. The practice of publishing a large number of guest posts on unrelated sites is a huge red flag.
- Anchor texts with high keyword density should be avoided. As an alternative, use your brand name as the anchor text.
- Stay away from scaling. The number of backlinks from guest posts should make up about 5% of your overall backlink profile. Google may take action against you if you go beyond that.
An asset that can be linked to is called a linkable asset. “Great content” is only a small part of it. This is because there is already so much “great content” available. You won’t get anyone to link to you if you write yet another “10 Tips for Weight Loss” post. Create content that is geared specifically toward generating links instead. The following are a few examples of Linkable Assets you can create:
- Market research
- An article debunking myths
- Visual guide or resource
- Free tool
- A curated list of tips, examples, or resources
Seems like link building is really a tricky job. If you want an expert to get hold of your link buildings to rank you on top of the Google searches then give a call to SEO SAVVY LAWYER.