Everything You Need to Know About Link Building

Link building is a crucial part of optimizing search engines. That’s not likely to change anytime soon. With that in mind, here’s everything you need to know about link building.

Link Authority

There is a difference between all links. You will receive more PageRank when you link from a high-authority site than from a small, low-authority site. In order to measure authority properly, you must be familiar with the following methods: 

  • Domain Authority 
  • Page Authority

As a whole, the Domain Authority reflects the authority of the site. Despite the fact that a page might not have a lot of links pointing towards it, domain authority indicates that the website can still be trusted.

The Page Authority describes the significance of a particular webpage. The goal is to have links from authority pages on high-authority websites. Unfortunately, getting these links is extremely hard. Keep the following points in mind while link building.

Focus On Links From Relevant Websites

If you’re going to build links to your website, keep this one rule in mind: “Get links from relevant websites”. As a result, links passing through your website from related sites carry more SEO value than links coming from other sites.

Furthermore, links from relevant websites demonstrate to Google that your site is reliable. It appears really weird if your baking site receives a lot of links from gaming blogs. This is fine if you have a few links from unrelated websites, but if there are too many, it can be problematic.

What are the best ways of getting other websites to link to yours? Let’s examine white hat and black hat SEO before we move on with the techniques.

White Hat vs. Black Hat SEO Techniques

That is one of the things you will notice right away. As a matter of fact, when I started out in SEO in 2009, black hat SEO was SEO. Links were built through shady tactics because they worked. How is today? In recent years, shady link-building tactics are no longer as effective. Furthermore, they cause your website to be completely excluded from Google’s search results.

Because of this, black hat SEO is not recommended. There is no point in taking the risk. How can you tell if something is a white hat or black hat strategy?

  • Examine the “link scheme” list on Google. Occasionally, Google updates its list of things it considers shady.
  • Have you paid for the link? Google’s guidelines always state that paying for a link directly is against the rules.
  • Has the link been “earned”? Was your site linked to because someone felt it was worth linking to? It’s okay for you if that’s the case.

To be clear:

Link building isn’t the only aspect of black hat SEO. Black hat approaches to SEO don’t always involve links (such as doorway pages). Black hat SEO is usually associated with black hat link building, but this is not always the case. So let’s show you some of the white hat link-building strategies I recommend and use.

The Skyscraper Technique

I recommend The Skyscraper Technique to people who are new to SEO and content marketing because it takes a lot of guesswork out of creating content that bloggers and journalists will link to.

This doesn’t mean the process is easy. Not at all. A lot of hard work goes into this approach. It’s relatively easy to create and promote Skyscraper-style content that’s why I recommend starting here. The skyscraper technique is super simple. Here you first have to create content around the most researched phrases and then promote your content by contacting your niche relevant websites and asking them that hey! I have interesting stuff in the same niches. If you like it kindly generate a link to my blog. 

Guest Posting

Link-building through guest posting is highly controversial. Because guest blogging is so easily turned into a black hat method of getting traffic and exposure. A guest post is one of the best ways to get early links to your website and exposure. Now that you’re ready to start guest blogging, here are a few tips:

  • Write guest posts for related websites only. The practice of publishing a large number of guest posts on unrelated sites is a huge red flag.
  • Anchor texts with high keyword density should be avoided. As an alternative, use your brand name as the anchor text.
  • Stay away from scaling. The number of backlinks from guest posts should make up about 5% of your overall backlink profile. Google may take action against you if you go beyond that.

Linkable Assets

An asset that can be linked to is called a linkable asset. “Great content” is only a small part of it. This is because there is already so much “great content” available. You won’t get anyone to link to you if you write yet another “10 Tips for Weight Loss” post. Create content that is geared specifically toward generating links instead. The following are a few examples of Linkable Assets you can create:

  • Market research
  • An article debunking myths
  • Visual guide or resource
  • Free tool
  • A curated list of tips, examples, or resources

Seems like link building is really a tricky job. If you want an expert to get hold of your link buildings to rank you on top of the Google searches then give a call to SEO SAVVY LAWYER.

Everything You Need to Know About Customer and Keyword Research

In this blog, we will let you know everything about Customer and Keyword research.

Customer and Keyword Research

The purpose of this step is to determine what kind of searches your customers make and the exact words and phrases they use. In this way, your site will rank for words and phrases that customers are searching for every day. Sounds good, doesn’t it? This is how it’s done.

Customer Research

Those of you who run online businesses probably have a good idea of who their target market is. An individual customer profile (also called a “customer persona”). Researching customer needs doesn’t just help you come up with products people want. Additionally, search engine optimization and content marketing rely heavily on it.

Let me explain,

Creating content around topics your customer searches for will help you succeed in SEO. If you do not understand your customer, it is nearly impossible to understand what they look for (more on this later).

Make My Persona, a tool from HubSpot, allows you to find out everything you need to know about your target customers. It provides you with a step-by-step process for developing a customer persona. Your avatar will be complete at the end of the process, allowing you to refer to it many times over. It’s super easy.

Finding Keywords

Now that you have an idea of your customer persona, you can begin researching keywords. Here you can find out what exact words and phrases customers are typing into the search box (search queries).

Generally speaking, keywords tend to fall into two main categories: keywords people use to find what you sell (Product Keywords). Your target audience may also use keywords when they don’t specifically wish to purchase what you are selling (Informational Keywords).

An example would be helpful, wouldn’t it?

Let’s say that you run an eCommerce website that sells T-shirts. Your bucket of product keywords would be things like:

  • T-shirts free shipping
  • Gym T-shirts
  • T-shirts for tennis

On the other hand, Informational Keywords are things that your audience is interested in when they’re not necessarily searching for T-shirts:

  • T-shirts  tutorials
  • T-shirts styles

To succeed in SEO, you will need to optimize both types of keywords on your website. When your customer searches for your product, the search engine results will point them to your website. Additionally, when your customers look for products and services other than yours, you show up for those too.

Keyword Research Tips

Here are a few tips to help you find keywords.

  • Start by using Google Autocomplete. It’s probably no secret that you’ve noticed this feature already. Google suggests search ideas whenever you start typing something into the search bar. It is a good idea to type in keyword ideas into Google and jot down what comes up.
  • Second, type the words and phrases in Answer The Public. Finding informational keywords is incredibly easy with this free tool. ATP’s search function lets you type keywords related to a blog such as “keto diet.”.  It will also display questions people ask around that topic.

I found one question, for instance, that asked, “Will the keto diet control cholesterol?” You could write an awesome blog post or create a video about that question.

  • After that, you should use a keyword research tool. Keyword tools allow you to identify how many people search for a particular keyword and how difficult it will be to rank for that term on the first page of Google. You can use them to select the most relevant keywords from your list. It is possible to do keyword research with a million different tools.

The following are a few I recommend you check out:

  • SEMRush
  • KeywordTool.io
  • Keywords Everywhere Extension
  • Moz Keyword Explorer
  • Seed Keywords

But the best all-around free keyword tool is Google’s Keyword Planner.

However, Keyword Planner can be very useful for finding keywords for SEO even though it was designed to help users run Google Adwords campaigns. Enter your perfect product keyword into it, or a keyword that describes your product.

Afterward, you’ll receive data regarding that exact phrase (such as the search volume range) along with a list of related keywords. It is a bit frustrating to search across a number of volumes. However, it does provide some indication of how frequently that keyword gets searched for. Alternatively, you can run a Google Ad campaign to obtain more exact search volume data.

It’s also possible to use a tool (such as Ahrefs, SEMRush, etc.) that will provide more accurate search volume information. It is generally not a concern to worry about ranges. You can use them to determine the relative search volume for various keywords.

The ranges you receive from the GKP are a good way to figure out which keywords get a lot of searches, and which don’t. The final tip for those new to SEO is to focus on long-tail keywords. What’s the reason?

This is because long-tail terms are less competitive. The more familiar you become with SEO, the more competitive the keywords will become. Start off with long-tail terms if you’re just getting started.

If you don’t want to go through this trouble of creating a customer persona and finding the right keywords, then you can get in touch with the SEO SAVVY LAWYER to help you in this regard.