With on-page SEO, you ensure that Google will find and display your website’s pages in search results. In addition, your content needs to be relevant, detailed, and useful to the search phrases you’re trying to rank for. Google specifically scans your page for key phrases and words. When Google sees the same term repeated over and over, it says: “This page is definitely related to this keyword!”
That’s why it’s important to use your target keyword on your page without going overboard.
Right now, let’s look at on-page optimization for your site.
8 Tips to Optimize On-page SEO
Following are the 8 tips to optimize your On-page SEO
The Yoast SEO plugin is highly recommended if your site runs on WordPress. What is it, a magic button? Yoast is not a magic button that automatically optimizes your website. Yoast allows you to set up the title and description tags for your page easily. As well as optimizing your site as a whole, it also offers tons of other features. Sites that run on another platform (like Shopify or Wix) typically come bundled with SEO features similar to those found in Yoast.
Use Your Keyword In Your Title Tag
Utilize your keyword in your page title tag as it is the #1 on-page SEO rule. Perhaps you are wondering why this is important? Generally, the title tag is the most important part of your page for on-page optimization. Let’s look at it this way. It is your title tag that summarizes the main idea of your page. The use of keywords in your title tag tells Google your page is about the keyword you are using.
Optimize Your Meta Description For Clicks
Meta descriptions aren’t nearly as important as title tags. Apparently, Google doesn’t pay a lot of attention to your description (or meta keyword) either. What’s the point of writing a description? Your description influences the decision of whether or not people should click on your result.
Make sure your description contains your primary keyword. The bolding of the keyword in Google’s SERPs makes your site stand out even more.
Use Keywords In Your Content
Your keyword needs to be repeated a few times on your page. So that way, Google will be assured that the page really covers the topic. The first 150 words of your text should contain your keyword. Make sure that the keyword appears multiple times throughout the content.
The main keyword should be used six times in total in your content. Considering that your content contains more than 3,000 words, that’s not a high keyword density. It’s still useful enough for Google to understand what the content is written about.
It’s important to remember that you don’t want to use your keyword 100 times on every page. The technique is called “keyword stuffing”, and it gets your website penalized if you use it.
So what is the bottom line? Use your main keyword a few times on the page. You don’t really have to worry if you go a little over or under. However, if you deliberately stuff keywords into your content, you’re actually doing more harm than good.
Use Synonyms and Variations
Throughout your content, you should use synonyms and variations of your target keyword. You can use this to optimize your single page for dozens of keywords. It should come as no surprise if you rank in the top 3 for your targeted term if you include your keyword in the title tag and throughout your content:
LSI Keywords are also important to include… as well as variations of your keyword. (LSI keywords are, simply put, terms that are closely related to the main keywords you are using.)
An example would be helpful, wouldn’t it?
Consider the scenario where you have written an article that is optimized around the keyword: “personal injury lawsuit”. In your content, you should use variations of that term, like:
- Personal injury lawyer
- Personal injury lawsuit procedures
- Personal injury claims
Tip: Use Bing Suggest and Google Adwords to find variations of your keywords. Enter your keyword in the search bar and see what suggestions come up.
When it comes to images, search engines have a hard time parsing what’s inside them unlike in text articles. As a result, they look at the filename, alt text, and title of the image to determine what kind of image it is.
You should be especially concerned about image SEO if you run a site with lots of images. Unless you do this, Google may have difficulty understanding what you are trying to say. Here are some tips on optimizing your images:
- The first thing you need to do is name your image descriptively.
- After that, include a description of your image in the alt text.
- Don’t forget to title your image.
Your webpage can be perfectly optimized for search engine optimization. While you can’t directly measure User Experience (which explains why it’s hard to measure by major search engines like Google, Bing, and Yahoo), it does indirectly affect your SEO. Users won’t share your website if it is difficult to navigate. In fact, without links and shares, your chances of ranking in Google are almost nothing.
There is no escaping the fact that “quality content” is important. This is true. However, high-quality content alone isn’t enough, as I explained earlier. The content you create in 2021 needs to be amazing in order to rank.
Also, make sure your website meets the needs of those who search for your keyword. It’s exactly the kind of information someone searching for an “SEO audit” would want to know. I covered the majority of the basics of on-page SEO in this section.
These 8 tips to optimize On-page SEO work for everyone. But, If you want someone professional to take over these tasks then SEO SAVVY LAWYER is just one click away.